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Organic against paid social resources: how to create an integrated strategy When the problem reaches social networks, the test is not for whether it is necessary to navigate organic or paid social, buy instagram followers you need both. Instead, the question should be how to make a strategy, in it they work in pairs to give the best results.

There are a lot of factors that enter the plot, and for the reason you need a solid strategy of messengers before you begin. The use of our products is a small secret - such a step does not mean the publication of organic plots and put a penny behind a spectacle. With proper use, paid social can help your content to achieve volume, since it is rarely able to organically. 

So, what nuances should you start with? Continue to read to think. For free content laid out on facebook, instagram and b-kontakte. This provides messages separated by all users, including business pages. The coverage of organic posts can expand if you interact with them, potentially appearing in the feeds of your colleagues or subscribers. Create long -term work with really interested users. Paid marketing on social networks 

Paid social networks, on the other hand, includes advertising on vkontakte and facebook, where companies invest advertising dollars to cover a wider audience. 

this paid content is provided for aiming for the audience of interest, consistent with these business goals, such as consumer generation or attracting customers. Paid campaigns in social networks are a high goal, in order to achieve a tu, going beyond existing customers. The field paid strategies for social. Networks often include the creation of wide target advertising ads, including video promotion, to conquer specific marketing tasks. Organic and paid social networks. For example, “raising” organic posts is a common tactic in paid efforts in different social networks, helping to increase visibility and attract participation, especially for evergreen content. The general strategy of twitter, contributing to a comprehensive marketing plan on social networks. The involvement of the audience, the creation of recognition of the name and the implementation of specific marketing strategies. 

How to resort to organic social networks 

The presence of organic location on social networks is the basis for its common social networks strategy. The purpose of organic content is to use the presence of the concern, and the promotion of your audience for the development of relations with our and potential customers. Personality. Excellent content is a decisive factor between a client who buys you or your competitor. Show the personality of your brand 

In the field of organic marketing on vkontakte and facebook, this approach is not exclusively about aggressive sales; this is more about social interaction. 

Remember, the essence of messengers is to assist the connections - and described includes the connections between the business what audience. The strategies of media marketing should be navigated at the presentation of the unique personality of your brand. This is a thorough creation of your vote tone for effective treatment of your specific audience and the advantages of the correct combination of content media and types of publications that resonate with them. His personality in the fb, vk, instagram - burger king. 

Their approach, often impudent and straight, is well corresponded to their client base or this is obvious from their organic posts on different social platforms. Their organic content not only attracts their existing followers, but also attracts the attention of more massive spectators, including people from opponents. We are talking about the understanding of key differences between organic and paid social networks and the use of organic efforts to reliably attract your audience, build long -term relationships and the formation of community involvement. 

While paid campaigns on social networks are concentrated on orientation on specific demography using paid ads, and sponsored messages, organic most popular social networks rotate around the creation of genuine content, which attracts curiosity and encourages the content generated by the user, accordingly improved the involvement of the audience without direct cost of advertising. Open conversations with your specific audience 

Use organic social socialists to spread a word with respected consumers. Want a bilateral relationship about your service? Ask your subscribers. 

Announcement of a new tool?Attracting followers in another content, not only can help with your interaction, how much on a personal turn, they will move from “subscribers” to admirers, creating the basis for long -term relationships. 

A great example from tea in yorkshire, they are divided into their followers in their organic content and their followers will be able to aggravate and hold customers who are otherwise able to start. Be more likely to buy from you. 

3. Provide valuable content 

In organic fb, vk, instagram, the main attention is paid not to direct promotion of products, but rather to obtain value at the marketing awareness stage funnels. 

strive organic work with social media to share content that teaches, inspires or examines the pain points of your tu. For example, instagram is excellently suitable for visual content, such as images and videos, while twitter is superior in demonstration of leadership and trends. Social website you can promote organic coverage and involvement. And foster long -term relationships are the magnificent aspect of the effective strategy of vk, approx. Paid advertising. 

How to use paid marketing on social networks 

, Where organic posts sit and wait for to get a traction, paid messages will definitely become visible depending on that moment, how much money that you laid behind them and as a student set it up. By placing an advertisement where your customers spend their leisure time on the network, you will directly advertise them. Every fourth online purchase is currently taking place as a result of interaction in social networks. This is a proven and tested option for obtaining results and guess that you do not know you do not need to lose serious grandmas to the service! About everything, how you intend to consume them. We advise first to consider a couple of things to find out how she can supplement your marketing strategy: 

View your organic results to find out which type of content resonates with your popularization and performs the best in lines with your marketing goals. 

Watch how your competitors use it. This is able to mean the preservation of advertising, then you get from an opponent or consideration of ads that they are used on facebook using the facebook advertising library. Simply: find an opponent or the corresponding tab on facebook, and everyone will find out if they are currently using advertising, and if they are present, what content they use. I want advertising to contribute and therefore, which platforms are used with. 

Each resource has its own paid advertising offer, but as a result, the best practices remain the same. 

How to use the paid strategy of social networks: 

1. Raise top performing organic content 

After you viewed your top is a producing organic content, strive to recreate what has worked well in your new posts. Then show it to new eyes, increasing it. If you decide to check the water of a paid social, start here. 

We recommend that you increase the advertising panel or the campaign manager on the panel of the panel to configure it with the structure, but do not rise directly from the post with a field in advertising resources for any forum network there are the best options for targeting and parameters. 

2. Ophys the advertisement for each platform 

As with organic social, unlike advertising types work on different platforms. Assume that your ads are placed in the right format and size for the network. 

As a basis, you will conclude that any information includes: 

- A call to action (cta). > Take this asana ad - a short, sharp signature, check. Cta, check. Prompt visual effects, check. 

Planning of paid campaigns can lead to management of a serious number of moving parts. Speep your processes, build your file - and install paid social budgets using mediatool. 

3. To aim at your perfect audience 

The key to any paid campaign and whether the paid social service can be so profitable - this is the ability to go to people on the base of their hobbies, demography and how they spend evenings on media social networks. The ability to aim at users specifically means that the designed content reaches your target client earlier, which can lead to more or faster the transformations. Based on demography: showing only your announcement to users somewhere, age group, floor, roles and much more. This is especially useful for creating your audience in new markets or, if those who interact with your organic content are not converted into possible consumers.Create target characters based on which platform of mail services they use the most, and use them to inform targeting. This gives you the opportunity to show your proposal to those who tracks specific pages (including competitors or who have expressed interest in the industry or topic. Interests, activities and demography for the set customers. For this, information from your own crm, and the social network will find users who are coincide. Retargeting is considered a low risk with excellent roi, since the user is already “warm” leadership or has already been interested in the new business from his own back. 

4. Do not miss split test 

A/b, testing your ads before you put all the eggs in 1 basket - a great way to determine what is functioning; without spending your entire budget at the same time. Launch the promotion of a smaller scale in order to find that the targeting works in accordance for your goals. Pole test the forms of content, signatures, cta and landing for each platform until you find a sweet place. It is easy to create user utm in mediatool to find out how your ads work. 

5. Verification, a measure, repeat 

Obtaining paid social law can take some trial and inaccuracies. Try different strategies, measure and configure a special approach, until you find what is functioning. Whether you are a group with the only person or a team of twenty, the task is to make paid social value without inserting quite a lot into your workload. To help you plan the content, create utm and manage budgets, it also provides the necessary data to visualize the results of biological and paid social campaigns so that customers can act faster and work smarter. 

The combined approach The optimal solution is a combination of several. Organic social security should be the main in your strategy on social networks, since your site is your general marketing strategy. Paid social should function in partnership with organic to familiarize yourself with the speediest results. Mediatool is a platform that helps you plan, fulfill and see your marketing and advertising actions. Request a detailed demonstration below to read more. 

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