14 Savvy Ways to Spend Leftover generate sales Budget
Most service professionals I know struggle with holding productive sales conversations. They either avoid them altogether and never get close to the sale or blab so much about what they offer, that they turn people off and lose the deal anyway.
The key is to get your prospects talking so they convince themselves that you are the perfect solution to their problems. And the way to get them talking is by asking them questions designed to reveal their hopes and dreams and obstacles to their success. It is through skillful questioning that many a fortune are made.
My friend Lynn Hennessy, owner of a highly successful insurance agency, has her team using 4 simple questions with great success. Lynn learned them from Marvelous Marvin LeBlanc, The Cajun Trainavator.
They are similar to the questions I use, but so short and crisp, I had to ask if I could share them with you, so here they are!
1. When it comes to (insert your product or service), what do you currently have?
2. What do you like about it?
3. What do you dislike?
4. What do you want instead?
Your prospect has now just laid out a roadmap for you to engage them in a conversation that is relevant for them about what you have to offer and how it can address their needs (only if it legitimately does, of course).
Leading with these questions won't guarantee you close the sale, but I'll bet your closing ratio will go up. So try them out and let me know.
Advertising with flyers right now is a great way to track down new leads while capturing a larger share of the market. Large majorities of businesses are cutting back sales lead generation on advertising because of the misguided perceptions of consumer spending habits set off by our media outlets. You have to remember; there are millions of people out there just waiting to spend money on a much-needed product or service that you have to offer. All you need to do is step up to the plate and show them you are the business that can solve their problems.
As long as you properly plan and budget, your flyer advertising campaign will be a success, regardless of what anyone else thinks! Take the time to analyze the wants and needs of your potential customers and then simply craft a message that gets their attention when you design your flyer.
Offer something never seen or heard of before. If your confident that your products or services will solve your potential customers problems, then let them know by offering unlimited support or a lifetime guarantee. The chances are that 98% of the people that make a purchase will be completely satisfied with what you have to offer, as long as you fulfill the promises described in your message.
Target your flyer distribution channels by the lifestyle of your potential customers. What are the average household incomes of your core customers? Do they live in the middle class part of the city or the upper or lower class areas? Find out the best locations to distribute your flyers to save money on unnecessary printing costs.
Require them to find out more about what you have to offer to capture additional leads. Offer a free one-on-one consultation or strategy session if you offer these types of services. To many businesses over utilized the old technique of saving a certain percentage in their advertising messages, trying to create interest in the consumers mind. All this does is shout out massive sell on something people probably do not need. Instead, require them to make a trip to your store or website to find out the price of your product. This will make it harder for them to reject your offer since you have the ability to talk to them in person.
Capitalize during the current economical crisis by advertising flyers to your customers. Take the time to come up with a very unique way of presenting your offer and your flyer advertising campaign will be a success. Here's to the near future growth of your business empire!
