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Leadership is the road map to success. It brings continuous excellence in human life. ™

Are there born leaders? Every man is a leader and leadership is evolved with in and it flourishes in every aspect of living; let it be business, your office, in sports, in politics, in society, family and in every corner of the world.

First we must understand that leadership is not just an outside process, we lead our self first and influence our self to establish the self-direction and self motivation to deliver the best.

Leadership begins within. The seeds are already embedded inside us. We need to care it, water it, nourish it and get the best out of it continuously. If you can develop your personal leadership skills i.e. once you learn to lead yourself, you can set examples of your selves and lead your people.

Leadership is a multidimensional activity. It seems to be very complex but its simple and within ourselves. We need to bring the leadership out, spread its rays and bring meaning to life. Leadership is both an inward and outward activity. Leadership starts with personal leadership and it spreads around taking shape of what I call people leadership. It is result oriented and relationship oriented. The CEO of a company and the sales executive both are leaders. A CEO leads the organization where as a sales executive uses his leadership skills to establish himself in the organization.

Effective Leadership Training Program in 1 hour time

Leadership Tips 1 of 14: Set the right attitude

Leadership Tips 2 of 14: Fine tuning 'the self'

Leadership Tips 3 of 14: Developing vision and conquer time

Leadership Tips 4 of 14: Knowledge building

Leadership Tips 5 of 14: Courage builder

Leadership Tips 6 of 14: Creativity - cultivate different seeds

Leadership Tips 7 of 14: Change adaptability

Leadership Tips 8 of 14: Setting the environment

Leadership Tips 9 of 14: Communication with understanding

Leadership Tips 10 of 14: Understand emotional needs

Leadership Tips 11 of 14: Art of positive motivation

Leadership Tips 12 of 14: Appreciate, recognize and reward

Leadership Tips 13 of 14: Breaking the shell

Leadership Tips 14 of 14: Transfer leadership

Leadership Tips 1 of 14: Set the right attitude

Attitude contributes a lot to success. A study in Harvard University figured out an interesting result that a person gets a job or promotion because of his attitude, contributing 85% and remaining 15% only to other factors.

Always be positive, optimistic. Stay away from negative areas. Never let negativity enter your mind. Take life with a smile. Inhale positive thoughts and spread positive energy. I have a friend she is a very positive person and when ever you say something she laughs loudly in a special way. This positive ness from her laugh generates lot of power and energy, in everyone around her. It's always great to have some natural positive power generators as friends.

If one believes he can win, he will win. We have to develop our positive believing attitude.

We may loose out or may not achieve perfection still we are winners because we are positive, we have the desire and commitment. Learn from other mistakes and avoid it happening to you. Success is routed through failures but the 'never say die' attitude leads to success.

Leadership Tips 2 of 14: Fine tuning 'the self'

Self discipline is the key in a leader's life. A system should be developed so that the maximum level of performance energy can be achieved. One has to manage oneself first. For this we need to fine tune ourselves both physically and mentally. Setting good habits are very important and it directly results in positive ness and optimistic vision.

The first and best victory is to conquer self.

- Plato, Greek Philosopher

Bring a system in your life

Wake up early

Most leaders wake up early. In doing so they have lot more time to organize and feed their mind & body with positive energy. Too much sleeping makes you dopey. It won't fresh you up, rather it tires you. So Sleep well and wake up naturally before the alarm rings.

Energize your mind & body

Get up early, devote some time for yourself, do some mind and body exercises. You will feel refreshed and calm for the whole day and also will boost your confidence level. This is so because human body generates lot of enzymes and fluids, if we exercise and these help in increasing the performance level of our body and mind.

Good Food habits

Food habits play an important role in your body and mind activities. You are what you eat or your thoughts are what you eat. So take a balanced diet.

Relax yourself, take a stroll, day dream

Releasing of stress is very important and our body and mind needs to relax. A break is always mandatory.

Leadership Tips 3 of 14: Developing vision and conquer time

Vision is your goals; it can be a combination of goals, your career goal, business goal, financial goal, family goal, etc. Goal is time bound. Your goal should be broken down into smaller goals; it should be clear and specific. You can also have short term goals running parallel to your long term goal. Goals cannot be vague and it should be realistic and balanced. It must be SMART.

S - specific (prioritize)

M - measurable

A - achievable

R - realistic

T - time bound

You have to balance the goal with environment - let it be your family, business, finance, health, society.

The most important is the plan. You should have a specific plan that helps you to achieve your goal in time. Goals are dynamic because of the changes that life brings. So it's important to adapt or foresee the change and update your goals.

Leadership Tips 4 of 14: Knowledge building

Feed you mind continuously with good thoughts and knowledge. In this competitive world it is important to gain external it may or may not affect you. It can be the market knowledge. Internal knowledge is directly related to your vision. It is a critical success factor for successful accomplishment of your vision.

Convert opportunity to success, for this you need to look for inputs always. Collect as many data as possible, eliminate junk and keep only the relevant ones. This Data is Information, listen to it carefully. Information is Knowledge, understand it well. Knowledge is Intelligence, its wisdom. Knowledge is potential power and Wisdom is power. Power is success.

'ACT' on the knowledge and wisdom attained. Just acquiring the knowledge will not lead to success; link it with your vision and ACT.

Leadership Tips 5 of 14: Courage builder

Courage is the strength and power of leadership. Most people don't like to take risk. They don't even initiate opportunities, because of fear of losing or the change involved in it. People are afraid to take ownership of situation, either it be a good situation or bad situation. And, if it's a bad situation it's the blame game they play. Eliminate fear! The best way to control or win fear is to face it with mental strength and determination.

Leadership Tips 6 of 14: Creativity - cultivate different seeds

Creative ideas lead over experience and existing winners. It cuts every limit to success.

Stop doing the same thing over and over, stop imitating what others did. Most inventions or creative ideas evolve when men are alone, while day dreaming during their leisure time and when their mind is relaxed and full with positive energy.

Leadership Tips 7 of 14: Change adaptability

Learn to manage change. Life is full of choices and compromises. It's dynamic and changing. The environment around us is changing, society is changing, people are changing, technology is changing, and almost everything is changing. The best way to manage change is to embrace it. Anticipate it, monitor it, accept it, adapt to it & enjoy it. Make, 'change' part of your life, a leader is a continuous learner so he has to change continuously by enhancing skills and move forward.

Leadership Tips 8 of 14: Setting the environment

Set the office environment right, display or hang motivational posters, product banners, policy documents, incentive charts, mission statement etc around. Display employee performance chart and best performer awards and photos around. Establish a positive quality environment where the staffs are motivated to deliver their best.

Leadership Tips 9 of 14: Communication with understanding

The greatest road block in communication is our tendency to evaluate or make judgments once you hear or see something. This is our natural urge. We usually agree or disagree to a statement from our point of view. Suppose this statement on which you evaluate has greater emotions, feelings and a strong message then your reactions will be sensitive. Either you approve or disapprove the attitude expressed. This impulse to evaluate any emotionally meaningful statement from our point of view is what blocks interpersonal communication.

Leadership Tips 10 of 14: Understand emotional needs

Victory has an emotional attachment, a passion in achievement of vision. Every individual of the victorious team will have a winning purpose and will be emotionally attached to it. This emotional purpose is the driving force towards victory.

Leaders need to take care of their staff. Discover their emotional needs, then motivate and give every support needed to meet their emotional need.

A leader's greatest job is to bring out the value of his team members. Let them know their value. A leader should be compassionate at times, which will bring in an extra bonding and emotional attachment, developing into trust, understanding and value for each other. It develops unity. It is a great feeling when your team leader listens to you; value your points and helps in solving the problems, either official or personal. It reduces stress and alleviates their performance to achieve the vision.

Leadership Tips 11 of 14: Art of positive motivation

The best motivation comes from within. A good leader just has to ignite the belief system and fuel it; success will ensue. Motivate staff regularly, from your top performing executive to your office boy because I believe, if one person in your team is de-motivated it can ruin the entire team. If there is a problem of concern at office on any matter bring it out rather that encasing it.

Your internal motivation is your self drive (hunger to succeed) and attitude. Don't be complacent.

In a positive environment even an under performer is motivated and becomes a performer but in a negative environment a performer can fail miserably because he is not valued and is continuously de-motivated.

Listen to your staff, make sure their views and points are considered and appreciated. Further, keep promises, give respect and seek respect, be committed to the staff and be one among them. Let the team have a shared vision and it's not an individual, it's a team with passion, which succeeds.

Leadership Tips 12 of 14: Appreciate, recognize and reward

Appreciation, reorganization and reward, play magic on individuals or team. Employees who feel recognized deliver excellent results. Keep the team and the individual team member well informed on the company activities and their performance status. Update the sales score board daily. Trigger the competition among team members, competition among teams, and among different branches.

Appreciate, recognize and reward performance. A job well done pat on the shoulders, well done hand shake, a personalized appreciation email or letter can be very motivating and will help in steady growth in the performance of the team.

Recognize employee performance at the right time, delay can cause de-motivation. And, reward them at the right occasion. Results are best when you reward. But remember it's a regular process.

Increase reward program and minimize finger pointing. Praise the employees publicly and specifically for his work. Display testimonial letters on the board. Celebrate occasions and event like birthday, marriage anniversary, etc.

Leadership Tips 13 of 14: Breaking the shell

Life is a continuous learning process. Regularly update your skills and be hungry for new updates in different areas. Read and listen to motivational books, tapes and disks. Arrange presentation and learning session. Let every staff contribute to it.

The whole idea behind it is to develop a family environment, free of stress and fear. Employees can free themselves and display their strength in every area. They are encouraged to take risk and develop new ideas which will help to discover new processes and strategies. Employees never fear to bring new creative thoughts or ideas and experiment them. These ideas may be successful or it may fail, either ways it is recognized and rewarded. It's not suppressed, it is appreciated and encouraged. The basic idea is to energize, develop, equip and take new challenges they spend more time on office work.

Leadership Tips 14 of 14: Transfer leadership

Be a transparent leader, be committed at all levels, keep even the small promises not just in you work place but in your life also. Be sincere and caring. Don't put off things, do it with out any delay. Stand by your employees; if some complaints arise from customer first investigate it and take corrective or preventive action. Never put an employee in state of fear of losing Abacus Cambridge Partners the job. Advice him, and see that he and other staffs don't repeat the same mistake again.

Lead from front, be a role model. Show expertise and confidence. Leaders show the route to success and help their subordinates to become a leader. They spread the light of leadership and bring the subordinates to their level. They give the freedom to develop oneself and grow. Subordinates look up to the leader for guidance and direction. Leaders Leave Legacy!

For detailed training program on Effective Leadership or Leadership Development please visit the link in the author profile.

It is according to Aristotle that a speaker or writer has three ways to persuade his audience: The first kind depends on the personal character of the speaker; the second is on putting the audience into a certain frame of mind; the third is on the proof, or apparent proof, provided by the words of the speech itself.

One of the most influential people who made a memorable speech for the past century is President John F. Kennedy, a famous public speaker who wrote an inaugural address that contains a power to persuade a lot of people.

His well-known speech shows how his method of using the art of persuasive written or spoken discourse (Rhetoric) that an author or speaker uses to convey a meaning to the listener or reader contributes to the purpose or theme of his message for his countrymen.

Definition of Terms:

1. Alliteration: Repetition of consonant sounds at the beginning of words that are close to one another.

2. Allusion: A brief or indirect reference to a person, place, event, or passage in a work of literature or the Bible assumed to be sufficiently well known to be recognized by the reader.

3. Amplification: An expansion of detail to clarify a point.

4. Analogy: A comparison between two things in which the more complex is explained in terms of the more simple.

5. Anaphora: Repetition of one or more words at the head of consecutive phrases, clauses, or sentences.

6. Anastrophe: Inversion of word order to mark emphasis.

7. Antimetabole: Reverasal or repeated words or phrases for effect.

8. Antithesis: Contrast within parallel phrases (not to be confused with the ordinary use of the word to mean "extreme opposite").

9. Assonance: Repetition of vowel sounds between different consonants.

10. Asyndeton: Absence of conjunctions.

11. Chiasmus: The reversal of grammatical order from one phrase to the next.

12. Climax: Consists of arranging words, clauses, or sentences in the order of increasing importance, weight, or emphasis.

13. Conduplication: Resembles anadiplosis in the repetition of a preceding word, but it repeats a key word (not just the last word) from a preceding phrase, clause, or sentence, at the beginning of the next.

14. Consonance: Repetition of identical consonant sounds within two or more words in close proximity.

15. Ellipsis: Any omitted part of speech that is easily understood in context.

16. Ethos: Makes use of what an audience values and believes to be good or true.

17. Hyperbole: Deliberate exaggeration in order to create humor or emphasis.

18. Imagery: Lively descriptions which impress the images of things upon the mind using one or more of the five senses.

19. Logos: appealing to reason in a measured, logical way.

20. Metanoia: The qualification of a statement to either diminish or strengthen its tone.

21. Metaphor: Meaning or identity ascribed to one subject by way of another.

22. Oxymoron: Contraditory terms or ideas are combined.

23. Parallelism: The technique of arranging words, phrases, clauses, or larger structures by placing them side by side and making them similar in form.

24. Paradox: A statement that seems to contradict itself but that turns out to have a rational meaning.

25. Pathos: Appealing to the emotions.

26. Personification: The attribution of human qualities to a nonhuman or inanimate object.

27. Polysyndeton: Insertion of conjunctions before each word in a list.

28. Repetition: Word or phrase used two or more times in close proximity.

29. Rhetorical Question: A question asked for rhethorical effect to emphasize a point, no answer being expected.

30. Sententia: The punctuation of a point with an aphorism.

31. Syntax: The grammatical structure of a sentence; the arrangement of words in a sentence.

32. Tricolon: A series of parallel words, phrases, clauses, or statements.

33. Zeugma: Includes several similar rhetorical devices, all involving a grammatically correct linkage (or yoking together) of two or more parts of speech by another part of speech.

Rhetorical Devices That Are Present In The Inaugural Address of John F. Kennedy:

  • Alliteration

• "same solemn" (2nd sentence of the 2nd paragraph)

• "man holds in his mortal hands" (1st sentence of the 3rd paragraph)

• "for which our forebears fought" (2nd sentence of 3rd paragraph)

• "to friend and foe alike" (4th paragraph)

• "whether it wishes us well or ill" (5th paragraph)

• "Pay any price, bear any burden... " (5th paragraph)

• "the survival and the success of liberty" (5th paragraph)

• "faithful friends" (1st sentence of the 7th paragraph)

• "colonial control" (1st sentence of the 8th paragraph)

• "strongly supporting" (2nd sentence of the 8th paragraph)

• "break the bonds of mass misery" (9th paragraph)

• "sovereign states" (11th paragraph)

• "its writ may run" (11th paragraph)

• "the dark powers of destruction" (12th paragraph)

• "steady spread" (14th paragraph)

• "sincerity is always subject" (15th paragraph)

• "peace preserved" (9th to the last paragraph)

• "bear the burden" (6th to the last paragraph)

• "a grand and global alliance" (5th to the last paragraph)

• "high standards of strength and sacrifice" (1st sentence of the last paragraph)

• "Let us go forth to lead the land we love... " (2nd sentence of the last paragraph)

  • Allusion

• "I have sworn before you and Almighty God." (2nd sentence of the 2nd paragraph)

• "those who foolishly sought power by riding the back of the tiger ended up inside" (last sentence of the 8th paragraph)

  • Amplification

• "Let both sides... Let both sides... Let both sides... Let both sides (Paragraphs 16 to 19)

  • Analogy

• "those who foolishly sought power by riding the back of the tiger ended up inside" (3rd sentence of the 8th paragraph)

  • Anaphora

• "all forms of human poverty and all forms of human life" (1st sentence of the 3rd paragraph)

• "not because the communists may be doing it, not because we seek their votes, but because it is right" (1st sentence of the 9th paragraph)

• "To those old allies... To those new states... To those people... To our sister... To that world... to those nations... " (Paragraphs 7 to 12)

• "We shall not always expect to find them supporting our view. But we shall always hope to find them strongly supporting their own freedom" (2nd and 3rd sentences of the 8th paragraph)

• "both sides overburdened by the cost of modern weapons, both rightly alarmed by the steady spread of the deadly atom, yet both racing to alter that uncertain balance of terror that stays the hand of mankind's final war" (14th paragraph)

• "Let both sides... Let both sides... Let both sides... Let both sides" (Paragraphs 16 to 19)

• "not as a call to bear arms, though arms we need--not as a call to battle, though embattled we are--but a call to bear the burden of a long twilight struggle, year in and year out" (6th to the last paragraph)

• "the first one hundred days. Nor will it be finished in the first one thousand days, nor in the life of this Administration, nor even perhaps in our lifetime on this planet" (8th to the last paragraph)

  • Anastrophe

• "Dare not" (1st sentence of the 4th paragraph and 13th paragraph & 3rd sentence of the 7th paragraph)

• "This much we pledge" (6th paragraph)

• "Ask not" (26th paragraph)

  • Antimetabole

• "Ask not what your country can do for you--ask what you can do for your country." (3rd to the last paragraph)

• "Let us never negotiate out of fear. But let us never fear to negotiate." (2nd sentence of the 15th paragraph)

  • Antithesis

• "We observe today not a victory of party but a celebration of freedom--symbolizing an end as well as a beginning signifying renewal as well as change. " (1st sentence of the 2nd paragraph)

• "... not from the generosity of the state but from the hand of God." (2nd sentence of the 3rd paragraph)

• "Support any friend, oppose any foe... " (5th paragraph)

• "United there is little we cannot do in a host of cooperative ventures. Divided there is little we can do... " (2nd sentence of the 7th paragraph)

• "Not because... not because... but because... " (1st sentence of the 9th paragraph)

• "Let us never negotiate out of fear, but let us never fear to negotiate." (2nd sentence of the 15th paragraph)

• "Let both sides explore what problems unite us instead of belaboring those problems which divide us." (16th paragraph)

• "not a new balance of power, but a new world of law" (20th paragraph)

• "Not as a call to bear arms... not as a call to battle.. but a call to bear the burden... " (23rd paragraph)

• "I do not shrink from this responsibility--I welcome it." (2nd sentence of the 25th paragraph)

• "... ask not what you country can do for you, ask what you can do for your country." (26th paragraph)

• "ask not what America will do for you, but what together we can do for the freedom of man" (2nd to the last paragraph)

  • Assonance

• "... the steady spread of the deadly atom." (14th paragraph)

  • Asyndeton

• "We shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe... " (5th paragraph)

• "explore the stars, conquer the deserts, eradicate disease, tap the ocean depths" (2nd sentence of the 18th paragraph)

• "The energy, the faith, the devotion" (4th to the last paragraph)

  • Chiasmus

• "Let us never negotiate out of fear. But let us never fear to negotiate." (2nd sentence of the 15th paragraph)

• "ask not what your country can do for you--ask what you can do for your country" (3rd to the last paragraph)

  • Climax

• "All this will not be finished in the first one hundred days. Nor will it be finished in the first one thousand days, nor in the life of this Administration, nor even perhaps in our lifetime on this planet." (8th to the last paragraph)

  • Conduplication

• "to help them help themselves" (1st sentence of the 9th paragraph)

• "good words into good deeds" (1st sentence of the 10th paragraph)

• "free men and free governments" (1st sentence of the 10th paragraph)

• "the instruments of war have far outpaced the instruments of peace" (11th paragraph)

• "absolute power... absolute control... " (17th paragraph)

  • Consonance

• "Whether it wishes us well or ill, that we shall... " (5th paragraph)

  • Ellipsis

• "This much we pledge--and more." (6th paragraph)

  • Ethos

• "Vice President Johnson, Mr. Speaker, Mr. Chief Justice, President Eisenhower, Vice President Nixon, President Truman, Reverend Clergy, fellow citizens: We observe today not a victory of party but a celebration of freedom--symbolizing an end as well as a beginning--signifying renewal as well as change." (Paragraphs 1 & 2)

• "In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger. I do not shrink from this responsibility--I welcome it." (4th to the last paragraph)

• "With a good conscience our only sure reward, with history the final judge of our deeds, let us go forth to lead the land we love, asking His blessing and His help, but knowing that here on earth God's work must truly be our own." (last sentence of the last paragraph)

  • Hyperbole

• "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty." (5th paragraph)

  • Imagery

• "The torch has been passed to a new generation of Americans." (4th paragraph)

  • Logos

• "old allies whose cultural and spiritual origins we share" (1st sentence of the 7th paragraph)

• "new states whom we welcome to the ranks of the free" (1st sentence of the 8th paragraph)

• "people in the huts and villages of half the globe struggling to break the bonds of mass misery" (1st sentence of the 9th paragraph)

• "that world assembly of sovereign states, the United Nations" (11th paragraph)

• "nations who would make themselves our adversary" (12th paragraph)

  • Metanoia

• "Now the trumpet summons us again--not as a call to bear arms, though arms we need--not as a call to battle, though embattled we are--but a call to bear the burden of a long twilight struggle, year in and year out, "rejoicing in hope, patient in tribulation"--a struggle against the common enemies of man: tyranny, poverty, disease and war itself." (6th to the last paragraph)

  • Metaphor

• "We are the heirs of the first revolution." (1st sentence of the 4th paragraph)

• "Let the word go forward from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans... " (2nd sentence of the 4th paragraph)

• "riding the back of the tiger" (3rd sentence of the 8th paragraph)

• "the bonds of mass misery" (9th paragraph)

• "the chains of poverty" (1st sentence of the 10th paragraph)

• "evolution of hope" (2nd sentence of the 10th paragraph)

• "master of its own house" (last sentence of the 10th paragraph)

• "balance of terror" (14th paragraph)

• "And if a beachhead of cooperation may push back the jungle of suspicion... " (20th paragraph)

• "The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it--and the glow from that fire can truly light the world." (4th to the last paragraph)

  • Oxymoron

• "But this peaceful revolution." (2nd sentence of the 10th paragraph)

  • Parallelism

• "We observe today not a victory of party but a celebration of freedom--symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage" (2nd sentence of the 4th paragraph)

• "Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty." (5th paragraph)

• "Let both sides explore what problems unite us... Let both sides, for the first time, formulate serious and precise proposals for the inspection and control of arms... Let both sides seek to invoke the wonders of science... Let both sides unite... " (Paragraphs 6 to 9)

• "United there is little we cannot do in a host of cooperative ventures. Divided there is little we can do... " (2nd and 3rd sentences of the 7th paragraph)

• "If a free society cannot help the many who are poor, it cannot save the few who are rich." (2nd sentence of the 9th paragraph)

• "sufficient beyond doubt can we be certain beyond" (2nd sentence of the 13th paragraph)

  • Paradox

• "Only when our arms are sufficient beyond doubt can we be certain beyond doubt that they will never be employed." (2nd sentence of the 13th paragraph)

  • Pathos

• "To those people in the huts and villages of half the globe struggling to break the bonds of mass misery... " (1st sentence of the 9th paragraph)

• "he graves of young Americans who answered the call toservice surround the globe" (7th to the last paragraph)

• " The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it--and the glow from that fire can truly light the world." (4th to the last paragraph)

  • Personification

• "With history the final judge of our deeds" (2nd sentence of the last paragraph)

  • Polysyndeton

• "where the strong are just and the weak secure and the peace preserved" (9th to the last paragraph)

  • Repetition

• "For man holds in his mortal hands the power to abolish all forms of human poverty and all forms of human life." (1st sentence of the 3rd paragraph)

  • Rhetorical Question

• "Can we forge against these enemies a grand and global alliance, North and South, East and West, that can assure a more fruitful life for all mankind? Will you join in that historic effort?" (5th to the last paragraph)

  • Sententia

• "undo the heavy burdens... (and) let the oppressed go free" (19th paragraph)

  • Syntax

• "My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man." (2nd to the last paragraph)

  • Tricolon

• "We observe today not a victory of party but a celebration of freedom--symbolizing an end as well as a beginning signifying renewal as well as change." (1st sentence of the 2nd paragraph)

• "not as a call to bear arms, though arms we need--not as a call to battle, though embattled we are--but a call to bear the burden of a long twilight struggle, year in and year out" (6th to the last paragraph)

  • Zeugma

• "Now the trumpet summons us again--not as a call to bear arms, though arms we need--not as a call to battle, though embattled we are--but a call to bear the burden... " (6th to the last paragraph)

Encapsulation of Findings:

John F. Kennedy used 33 different types of rhetorical devices in his inaugural speech. The most dominant rhetorical device that he used was the usage of alliteration.

Conclusion:

Through extensive analysis, it can be seen that it is evident that he has a goal of getting the audience's attention to listen and to understand his points in a meaningful way in the fields of writing and speaking.